The Coldwell Banker Ultimate Service® Program For Sellers
When it comes to real estate, it seems like everyone talks about customer service. Your Coldwell Banker® team recognizes that you want more than just conversation. You want a commitment to action. That’s why we’ve created Ultimate Service® a system that puts you in control. Ultimate Service delivers real value and assures you the highest level of customer satisfaction.
We want to know what things are most important to you, the customer. Tell us. We’ll listen.
Together, We Set Written Service Standards
We’ll develop a customized service plan that reflects your specific needs. We will live up to these written commitments, or you have the right to cancel your Buyer’s Agreement.
You Evaluate Us
We’ve surveyed thousands of customers from coast to coast. Their needs, wishes and expectations have helped us establish the high standards of performance we work so hard to provide to every customer – every time. That’s why when our job is done, we’ll ask you to complete a Customer Satisfaction Survey telling us how we did and how we can improve.
The Result: Ultimate Service®
We take everything we’ve learned along the way and use it to continually improve the services we offer. Over a hundred years ago, the Coldwell Banker brand was formed on the fundamental premise of placing our customers’ needs above all else. This commitment has led to many innovations which have been adopted as industry standards, helping to make the Coldwell Banker brand a leader in our field. If you’re looking for a complete program backed by the best guarantees in the business, that puts you in control, come to Coldwell Banker. Discover for yourself what Ultimate Service is all about.
Who’s the best in customer service? Just ask our customers!
98% Customer Satisfaction Rating
over 70,000 Canadian Homebuyers & Sellers!*
We’re the Ultimate in Customer Satisfaction!
Marketing Services for Sellers
The Coldwell Banker® team and your sales representative are committed to helping you sell your property. We offer the best service in the industry – you can expect extensive market knowledge, proven real estate marketing savvy and strong negotiation skills with your real estate professional. We offer a full service program that may include some of the Marketing Services listed below to develop a customized program that reflects your personal needs.
We will review the alternatives for agency representation that are available to you and to potential buyers – Seller Agency, Buyer Agency and Disclosed Dual Agency – and our representation of your interests in the different agency relationships.
Marketing Action Plan.
We will present to you for your approval a customized Marketing Action Plan – a formal written plan for marketing your property, based on your needs and input. This plan may include an open house, to be conducted when appropriate and as agreed to in advance with you.
Competitive Market Analysis.
We will provide you with a current Competitive Market Analysis, and will assist you in determining the most effective list price for your property.
We will show you various financing alternatives for buyers of your property, and discuss the likely impact of each alternative on your sale.
We will furnish you with an estimate of the proceeds you can expect from the sale of your property.
We will develop a plan to showcase your property and enhance its ability to attract buyers.
Coldwell Banker Action Team.
We will present your property to the Coldwell Banker sales team. We will share with you the team’s review and recommendations to help you realize the best price obtainable for your property.
Promotion to Real Estate Network.
We will promote your property to other reputable, professional Brokers and sales representatives in the area.
Multiple Listing Service.
We will prepare a plan for your property to appear in the local Multiple Listing Service. The information will be submitted by the date we have selected for the property’s debut on the market to achieve maximum impact.
We will create a marketing resource to promote the details of your property including specific highlights and photos and/or video of your property. We will email it to potential out-of-town prospects, showcase it online and also offer it to prospective buyers viewing your property.
We will prepare promotional materials regarding your property and arrange for their distribution to target market areas to attract potential buyers.
Coldwell Banker Sign.
We will offer to place a Coldwell Banker FOR SALE sign on your property to help generate calls to our office from prospective buyers.
We will review with you our comprehensive mass marketing program designed to generate buyer prospects for your property. We will explain how our award-winning website, www.coldwellbanker.ca, generates millions of page views and how we can maximize this potential for your property. We can also discuss online video, how we track online activity and more.
We will explain the benefits of providing a written disclosure regarding the condition of your property and, if applicable, will present your disclosure to buyer prospects to assist them in preparing an offer.
We will provide information regarding how a warranty on the operating systems in your house may increase the marketability of your property and help reduce your liability to the buyer.
We will contact you after the closing to follow up on any remaining details or service needs.
Marketing Activity Report.
We will provide you with regular Marketing Activity Reports of competitive market conditions, buyer activity and the actions we have taken to market your property.
Home Finding Process.
We will review with you the home-finding process that buyers are most likely to follow including financial qualifications, property selections, financing options and closing procedures.
We will seek financial qualifying information on all buyers submitting a purchase offer. Our goal will be to pre-qualify or pre-approve the buyer through a reputable lender.
Negotiate Purchase Offers.
We will review all purchase offers as they are presented, and we will negotiate on your behalf to reach a purchase agreement with terms that are favourable and protective for you.
Closing the Sale.
We will monitor and inform you of the progress of the transaction including the satisfaction of all contingencies and conditions during the entire transaction.
Based on survey responses from over 70,000 Canadian home buying and seller customers to January 1, 2013, 98% of customers responding were satisfied with the service delivered by their Coldwell Banker representative. Each office is Independently Owned and Operated. © 2014 Coldwell Banker LLC. All rights reserved. Coldwell Banker, the Coldwell Banker Logo, Ultimate Service, the Coldwell Banker Ultimate Service Logo and BlueScape are registered service marks or service marks of Coldwell Banker LLC. Each office is independently owned and operated. This is not intended to solicit properties already listed for sale.